Last year was an unprecedented time for automakers and Americans alike, but we’ve made it into 2021 stronger than ever. Despite the tough times experienced by its contemporaries, GMC entered the new year with a big win for its flagship pickup.
According to market data revealed by Steve Hill, the Vice President of General Motors, GMC’s iconic Sierra pickup truck was one of only two trucks that actually gained market share during 2020. Meanwhile, major competitors saw large drops in sales drop, even as General Motors’ strong performance allowed it to become the highest-selling pickup manufacturer in America.
During 2020, over 250,000 GMC Sierra trucks were sold. This represents an 8.91 percent growth in sales from 2019. Altogether, the GMC Sierra’s market share in the United States increased from 9 percent to 11 percent in 2020.
The GMC Sierra’s big market share gain during a time when most other trucks saw drastic decreases is a testament to its quality. Industry-leading features like the six-function MultiPro tailgate, a first-in-class Head-Up Display, and durable carbon-fiber bed help give the pickup an edge over its competition.
If you want to see for yourself why the GMC Sierra defied the odds and gained market share during 2020, visit Temecula Valley GMC for a test drive today.